Opened in Aubervilliers in 1869, the former L.T. Piver perfume factory is now home to POUSH. Piver perfume factory has been home to POUSH, an artists' center for creation and exhibition, since 2022.

In the heart of monumental buildings, with their red and ochre brick architecture, some 260 artists have reinvested the premises. Visual artists, photographers, performers, video artists, painters, choreographers... the diversity of the disciplines practiced today echoes that of the former perfumery's trades: soap makers, perfumers, carpenters, deliverymen, packaging workers, chemists, powder makers, etc. The effervescence in the workshops has also been perpetuated, as has the spirit of innovation that has characterized L.T. Piver since its foundation. Piver since its foundation in 1774.

In addition to its architectural and historical heritage, perfumery naturally evokes its olfactory heritage. That of L.T. Piver fragrances, some of which are still produced by the company, and the smells of the factory, where fats and plant extracts are processed.

This two-voice tour will introduce you to this unique site in Seine-Saint-Denis, explore its history through the old workshops, and take you on an olfactory exploration of L.T. Piver's iconic fragrances and their scents. Piver's iconic fragrances and their industrial scents. The tour is punctuated by a presentation of POUSH's artistic and creative approach.

Guided tour by Sophie Normand, perfume expert, and Antoine Furio, cultural heritage inventory officer, Département de la Seine-Saint-Denis.

A project initiated by the cultural heritage department of the Département de la Seine-Saint-Denis, in partnership with POUSH, and with the support of the perfume house L.T. Piver and Givaudan France.