POUSH, art in the making
Opened in March 2020 on 9 floors of a former office building that lay vacant in Porte Pouchet in Clichy, the POUSH project moved to Aubervilliers in April 2022, with the ambitious aim of developing a creative and cultural neighborhood there.
In this 20,000m² industrial campus with buildings that date back to the 1920s (formerly owned by the perfumery L. T Piver and now belonging to the Société de la Tour Eiffel), POUSH brings together an impressive array of 250 established and emerging artists that showcases the vitality of the French art scene, enhanced by the work of artists from more than thirty different countries.
The artists benefit from studios and additional support with their artistic development, production, administrative matters and communications.
Encouraging the sharing of artistic practices between residents, POUSH creates a network of artists, curators and academics, providing wide-ranging opportunities for exhibitions and discussions. Its breathtaking exhibition spaces, including a hall spanning almost 2,000sqm, are energizing and inspiring. As an evolving project, POUSH is open to new artistic practices, beyond the visual arts, such as dance and performance with Studio K or a space dedicated to sound art. POUSH also hosts the bureau des penseur.euse.s ("Thinkers' Office"), which welcomes eight curators, art critics and journalists with the aim of enhancing artistic theory, questioning emerging artistic movements and integrating POUSH into the world of research.
An urban signal that resonates throughout Greater Paris, POUSH is also a creative sounding board that broadcasts on web radio via Radio POUSH, founded by artist Jack Rothert Garcia. 24h/24 live and guided by a demanding editorial line, the programme alternates the best of contemporary music with programmes mixing portraits of artists interviewed by art critic Anaël Pigeat, discussions between artists or even readings and poetry. This creative bubbling meet up at the Bodega, a place for festive life, food, exchanges, debates and exhibitions. In residence at POUSH, the chef Marouane Dekaoui offers the artists lunches highlighting the seasonality of the products.
Firmly established within the Greater Paris region, this iconic venue in Aubervilliers aims to contribute to local development and expand the influence of the French cultural scene by providing international collaborations.
Support program for artists:
- Artistic direction: Yvannoé Kruger, director of POUSH and curator, assists the artists on a daily basis in the evolution of their artistic practice.
- Exhibition of the works: Under the artistic direction of Yvannoé Kruger, POUSH curates a bold and rich artistic program – over fifty exhibitions since its creation, on and off site – as well as site-specific installations and performances.
- Meetings with professionals: During the Pro Days, which are held every three months, POUSH welcomes several thousand art professionals from France and abroad (curators, art historians, gallery owners, collectors and directors of institutions....) so that they can meet the artists and discover their work.
- Visibility: The artists benefit from the active communication surrounding POUSH, especially through the numerous press articles dedicated to the project (The New York Times, Télérama, The Art Newspaper...), social media (34,000 followers on Instagram) and regular newsletters sent to a network of professionals.
- Administrative, legal and production support: Every week, professionals work with the artists during themed lectures or individual sessions. Since the beginning, POUSH has been collaborating with TADA, which provides artists with the necessary tools for their professionalization on administrative, financial and legal issues (managing the artist-author status, issues related to intellectual property, etc.). In addition, Claire Cousin, production manager at Manifesto, assists artists with their production needs during individual sessions.
Proving the public interest of its work, POUSH is now overseen by the ADLCA (Association for the Development of Artists’ Creative Spaces), founded in June 2021 by Hervé Digne and Laure Colliex. The association aims to develop and promote multidisciplinary creative spaces for artists and artistic stakeholders that have both close links to their local area and a decidedly international perspective.
The Board Members are Paula Aisemberg, director of artistic projects for the Emerige Group ; Guillaume Désanges, President of the Palais de Tokyo ; Stéphane Distinguin, Founder and CEO of Fabernovel et Treasurer of ADLCA ; Rebecca Lamarche-Vadel, Director of Lafayette Anticipations ; Dimitri Roussel, Architect and founder of DREAM ; Marie-Cécile Zinsou, French-Beninese entrepreneur and President of the Board of Directors of the French Academy in Rome - Villa Medici.