Housed in the 1920s buildings of the former L.T. Piver perfume factory, owned by the Société de la Tour Eiffel, POUSH brings together, on this 20,000 m² industrial campus, an emblematic selection of 270 established and emerging artists of over 30 nationalities, reflecting the vitality of the French art scene. This visit will be an opportunity to discover past industrial creation and contemporary artistic creation, their exchanges and dialogues.

Saturday, September 21, 2024 from 2pm to 7pm
Free, registration here

Opened in Aubervilliers in 1869, the former L.T. Piver perfume factory is now home to POUSH. Piver perfume factory has been home to POUSH, an artists' center for creation and exhibition, since 2022.

In the heart of monumental buildings, with their red and ochre brick architecture, some 260 artists have reinvested the premises. Visual artists, photographers, performers, video artists, painters, choreographers... the diversity of the disciplines practiced today echoes that of the former perfumery's trades: soap makers, perfumers, carpenters, deliverymen, packaging workers, chemists, powder makers, etc. The effervescence in the workshops has also been perpetuated, as has the spirit of innovation that has characterized L.T. Piver since its foundation. Piver since its foundation in 1774.

This tour will take place in two parts: first you'll discover the site from its historical and architectural angle, then a workshop will plunge you into the heart of the olfactory heritage of the premises: that of L.T. Piver's fragrances, some of which are still produced today. Piver's fragrances, some of which are still produced by the company, and the smells of the factory, between the transformation of fats and plant extracts.

A project initiated by the cultural heritage department of the Seine-Saint-Denis département, in partnership with POUSH, and with the support of the perfume house L.T. Piver perfume house and Givaudan France aroma and fragrance company.

By: Sophie Normand, perfume expert, and Antoine Furio, cultural heritage inventory manager, Département de la Seine-Saint-Denis

Saturday, September 21, 2024 at 2:30pm, 4pm and 5:30pm
Free, registration here